Shelhee and David are a team of realtors with over 40 years experience in Los Angeles. They approached me in need of a more sophisticated identity, intending to target the higher quality market in Santa Monica, and other west side neighborhoods.
Their existing brand needed to be touched up, only slightly, so that it would remain recognizable to their audience, while appealing to new ones.
The identity primarily consists of a black and white color palette, giving a clean and elegant feel. A bright, primary red is used as an accent color, adding a bold touch to certain elements that require extra attention.