ilumen_CoverBanner.jpg
 

Challenge

ilumen, LLC is a start-up solar distributor, and one of the first re-sellers of the smartflower POP in the Midwest. The smartflower is the world's first all-in-one solar system, making solar energy easily accessible, portable, and visually appealing.

This revolutionary system doesn't come cheap, so the logo and identity needed to convey a clean, corporate, yet forward-thinking feel to instill trust in ilumen's customers and investors. 

 

Solution:

ilumen's mission is to promote the use of solar energy, cut costs on energy bills, and overall reduce consumption. The logo stemmed from the idea of a horizon symbolic of shining light on a new era, and transforming how we think of energy.

Stylistically the logo is sleek, minimal, and presents a notion of innovation. The tagline "Powerful by Nature" has dual meaning, expressive of natural, self-sustaining power. The identity incorporates an energizing green which brightly contrasts both light and dark backgrounds.